Find internal link opportunities before changing navigation

Start with one destination

Pick the page that should receive more qualified visits. Good candidates are a worksheet, guide, checklist, demo page, or conversion page that helps readers continue the task they started on another URL.

• Use search impressions, pageviews, or support questions to choose the topic.
• Prefer pages with a clear next action over broad category pages.
• Write down the action a reader can take after landing there.

Find source pages with intent overlap

Look for pages where the reader has already shown the need for the destination. A source page should make the destination feel like a helpful continuation, not a promotional interruption.

Score each opportunity

Use a simple score before adding links. The goal is to prioritize links that make the next action obvious and measurable.

# Internal link opportunity score

Destination page: [URL]
Reader job: [what the reader should do next]
Source page: [URL]
Intent overlap: high / medium / low
Anchor option: [specific next-task anchor]
Placement: intro / process step / next action panel / footer
Check after shipping: follow-up click, worksheet start, checklist start, or return visit
Decision: add now / rewrite source section first / skip

Write anchors that promise the next task

Strong anchor text names what happens after the click. Use one natural anchor per placement and avoid repeating the same exact phrase across every page.

• Use "map internal link opportunities" instead of "click here."
• Use "run the launch checklist" when the destination is a checklist.
• Use "copy a content brief template" when the destination is a template page.