Technical SEO audit checklist
Plan a practical audit page with crawl, indexation, metadata, performance, and internal-link checks.
Free template
SEO brief template generator
Use this free SEO brief template to turn one query into a page plan with search intent notes, title and description drafts, internal links, and a launch checklist.
Fast start
Start with a complete brief
Choose the closest page type to fill the template, generate the brief, and copy or download it before editing.
Internal link worksheet
Plan a tool landing page that turns page visits into a worksheet, link copy, and a follow-up checklist.
Content refresh plan
Plan a refresh workflow for pages with slipping rankings, stale examples, or weak continuation paths.
Template structure
What to include in an SEO brief
- Query and intent: name the search query, audience, page job, and the answer readers need first.
- Page draft: prepare title options, a meta description, H1, outline sections, and supporting topics before writing.
- Continuation path: choose internal links, CTA copy, and the next useful page so readers do not stop after one answer.
- Launch check: confirm canonical URL, metadata, visible answer, link placement, Core Web Vitals, and follow-up metrics.
Generated brief
Generate a brief, then copy or download it.
Fill out the form and generate a brief.
Brief saved
Turn the outline into a shipped page update
Run the checklist, plan the internal links, or make a share card while the brief is still fresh.
Example
SEO brief template example
Copy this example when you need a fast starting point, then replace the query, audience, links, and success checks with the page you are shipping.
Example brief
# SEO brief: technical SEO audit checklist Audience: Product engineers and growth leads improving an indexable page. Search intent: The reader wants a practical checklist for finding crawl, indexation, metadata, performance, and internal-link issues before shipping changes. Title options: - Technical SEO Audit Checklist for Shipping Teams - Technical SEO Audit Checklist: Crawl, Index, Speed, and Links - Practical Technical SEO Audit Workflow Meta description: Run a focused technical SEO audit with crawl checks, metadata fixes, Core Web Vitals notes, internal links, and a launch validation checklist. H1: Technical SEO audit checklist Outline: - Confirm the page can be crawled and indexed - Match title, description, and H1 to search intent - Check canonical, structured data, and internal links - Fix the highest-friction Core Web Vitals issue - Ship one measured update Internal links: - /guides/internal-linking.html - /guides/core-web-vitals.html - /tools/seo-experiment-checklist.html Launch checks: - Canonical URL is stable - The first answer is visible above the fold - Images have dimensions and useful alt text - CTA and internal links point to the next reader task Success checks: - Follow-up clicks - Scroll depth - Checklist starts - Return visits
Example is ready to copy.
FAQ
SEO brief template questions
What should an SEO brief include?
An SEO brief should include the primary query, search intent, audience, title and meta description drafts, H1, page outline, internal links, CTA, launch checks, and the metrics that will show whether readers continue.
How do you use this SEO brief template?
Start with one query, fill in the audience and page goal, generate the brief, then copy the outline into the writing or publishing workflow before running the launch checklist.